What the Heck is a Blog and Why Does My St. Louis Website Need It?

Regardless of the type of St. Louis web design you are considering, you need to have a blog. Blogs are everywhere. From real estate pages to name-brand clothing sites, everyone has a blog for their website. It's a great way to expand your reach and connect with your visitors. Even if you can't do daily posts, having the right St. Louis web design and blog combination can make a world of difference. Here are two of the  biggest reasons why you want to have a blog with any website you create.

Better Search Results

Blogs give you a way to create unique content for your audience. While you'll be informing your visitors on a number of topics, you'll also be giving search engines more to work with. The bigger your variety of topics is, the more visitors you will have. Many search engines, including Google, favor actual content over simple keywords. Consistency means that your page is reliable, letting your site pop up in someone's search engine results more frequently. It's a great way to advertise your website for free while keeping things fresh and interesting for everyone.

Encourage Return Visits

Blogs are also important because they ensure that you get people that keep coming back to your site. Provide helpful tips or new information related to your site so there's more to do and look at. Blogs help you built a community as well as a sense of trust. For example, if an automotive website provides troubleshooting tips for a car that won't start, users will remember what worked and what didn't. Having good information on your page means that customers know the money that they spend will be worth it. Even if you aren't looking to sell products or services, blogs give you the ability to connect with your visitors and ensure they keep coming back on a regular basis.

Expand Your Reach with a Blog Today!

There's no denying the fact that blogs are a very easy and effective way to promote your site. Don't expect visitors to keep coming back if you always give them the same things over and over. Give yourself an outlet to mix things up and make sure that your St. Louis web design includes a blog. If you are looking for reliable blog post creation, look no further than A Fresh Web Design. Our experience in both web design and content creation ensure that you will reach all of the right people. Contact A Fresh Web Design today and expand your St. Louis website in new and exciting ways!