Many business owners underestimate how powerful a well-executed website can be. If you are relying on word-of-mouth or print advertising to get results, you are missing out on an incredible growth opportunity. Websites are far more than a place where consumers and clients can get information. They are an incredible marketing tool that can build rapport, drive traffic, and increase sales.
No matter what type of business you are in, you should have a website promoting your product or services. You can no longer rely on traditional marketing tactics to bring in new leads. The vast majority of clients and consumers are searching online to find what they need. If you’re not appearing in a basic internet search, you might as well have a “closed” sign on your business. The greater your online presence is (i.e. your website, social media, paid advertising), the more likely you are to appear on major search engines like Google.
If you own a small business or brick-and-mortar store, you may think that investing in a website isn’t worth it. In reality, it is even more important for you to have a strong website to diversify your revenue streams. You might be getting by without a website, but your business will not blossom unless you tap into the potential online. Many local businesses have a great backstory, but they don’t have an audience to tell it to. Your website is an opportunity to meet and engage with people outside of your community. Not to mention, when these people turn in to repeat customers, you will the benefits.
You should focus on the quality of your relationships, not just the quantity. Having a loyal following and repeat customers can be game-changing for your business. With that in mind, your customers might not always be in close proximity to you. They may be from out of town or planning to move in the near future. Your website offers something just as valuable as time and money – it offers convenience. Don’t lose valuable relationships by limiting where you do business. Make sure your customers can find you (and refer you to their friends) no matter where they are.
Your website is an opportunity to prove that you a professional and reputable business. It is a place to showcase any work you have done in the past and highlight customer testimonials. Imagine you are going on a job interview – what would you bring? Most people would bring a polished resume, a portfolio, and any evidence of the value they can provide. Your website works in a similar way. It is a chance to prove how valuable your products or services are, rather than just making an empty claim.
While launching a website costs time and money, it is a worthwhile investment. If you don’t increase your online presence, you will lose a lot more business in the long run. Your website will help you reach a wider and more targeted audience. With the right help, you will be able to use this increased traffic to boost your profitability.